Everyone has their own story to tell. Take a look at our truly inspiring Role Models below.

Shafia Fiaz

Ideas Foundation

Shafia is a Digital Producer who has worked for some incredible companies within the city such as the Manchester Museum and more recently the Ideas Foundation. Originally from Pakistan, Shafia has cultivated her impressive career in the digital and creative industry through determination and talent for her craft. In fact, Shafia’s passion for digital production has been recognised on several occasions, having won Creative & Digital Media Student of the Year!


Viv Yau

Bee Influence

Viv Yau is the founder of influencer agency Bee Influence. She also co-founded the non-profit, besea.n (Britain’s East and South East Asian Network), working with the likes of the government’s DCMS, Google, PayPal and Direct Line. Viv hopes to support the next generation of ESEA talent in Manchester, show casing the diverse roles in the creative industry.


Imogen Tazzyman

McCann Manchester

Imogen Tazzyman is a female Executive Creative Director working at McCann Manchester. Imogen will always say 'yes' to the panel, enter awards and step forward to represent not just herself, but the thousands of other creatives out there who once looked at the industry and thought - 'I don’t belong there'


Freddie Williams

CTI Digital

Freddie Williams, has worked in tech recruitment for 5 years. As someone who is Non-Binary, Neurodiverse & from a mixed heritage family, Freddie has spent a great deal of time trying to make a difference. They are helping to create more inclusive and safe space for all those who are under-represented especially in the digital sector.